Cards Against Humanity vs. the Border Wall - Carlos GaminoBy Carlos Gamino

The popular (and often profane) card game Cards Against Humanity ran a huge Christmas promotion on the premise of stopping President Donald J. Trump’s proposed border wall – and it worked. The campaign, limited to a set number of customers, sold out within hours.

So what did they do?

The company retained a law firm focusing on eminent domain issues to, as they say, “make it as time-consuming and expensive as possible for the wall to get built.” (Never mind that if push comes to shove, the expense the government will bear for duking things out in court will come directly from taxpayers’ pockets.)

They combined the campaign with wry humor and a short video linking the president with the responsibility for the end of the world.

In the past, Cards Against Humanity released a science-themed expansion pack to its game to benefit women in STEM fields, and used profits from another campaign to pay for workers at its printing factory in China to take a weeklong vacation. But in another promotion, they did nothing but dig a hole (seriously).

While it’s unclear whether the wall will even be built, it is true that the card game company purchased border land in an attempt to drag out the process by becoming a thorn in the president’s side. According to their frequently asked questions, one of which asks, “What are you saving America from?”, Cards Against Humanity says, “Injustice, lies, racism, the whole enchilada.”

What Do You Think?

Is this a good idea and a clever marketing plan, or is it immensely stupid? I’d love to hear your take on it, so please feel free to share your opinion on my Facebook page or on Twitter.

Carlos Gamino